Business Case Study:


Desigual, a vibrant and innovative fashion brand, is known for its unique and colorful designs. While they had a strong brand identity and a loyal customer base, they wanted to enhance their online presence and reach a wider audience. To achieve this, they partnered with French SEO Services for copywriting and link-building services.

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Desigual’s main challenge was to create compelling, SEO-friendly content that would resonate with their target audience and reflect their brand’s unique style and ethos. They also needed a robust link-building strategy to increase their website’s authority and improve search engine rankings.



Our team of experienced copywriters worked closely with Desigual to create engaging and SEO-friendly content that truly captured the essence of their brand. Our approach included the following:


  • Understanding the brand: We learned about Desigual’s brand, its values, and its unique selling points. This helped us create authentic content that resonated with their target audience.
  • Keyword research: We conducted thorough keyword research to identify terms and phrases that their target audience was searching for. We then incorporated these keywords into the content naturally and meaningfully.
  • Creating engaging content: We created various content, including product descriptions, blog posts, and landing pages. Each piece of content was carefully crafted to engage the reader, provide value, and encourage them to take action.
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Link Building

In addition to copywriting, we implemented a comprehensive link-building strategy to increase Desigual’s website authority and improve its search engine rankings. Our strategy included the following:


  • Creating high-quality content: We created engaging, informative content that other websites would want to link to.
  • Outreach: We contacted relevant websites and blogs in the fashion industry, offering our high-quality content as a valuable resource for their readers.
  • Guest posting: We secured guest post opportunities on high-authority websites, providing valuable content in exchange for a backlink to Desigual’s website.


Our copywriting and link-building services led to significant improvements in Desigual’s online visibility and engagement:


  1. A 50% increase in organic traffic, demonstrating improved search engine rankings.
  2. A 30% increase in time spent on the website indicated that users found the content engaging and valuable.
  3. A 20% increase in the number of backlinks, showing improved website authority.
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Our partnership with Desigual highlights the importance of compelling, SEO-friendly content and a robust link-building strategy in enhancing online visibility and engagement. By understanding the brand, creating engaging content, and implementing a strategic link-building approach, we were able to help Desigual reach a wider audience and strengthen its online presence.


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