Business Case Study:
Sotheby’s Brussels


Sotheby’s Brussels, a distinguished real estate company, is renowned for its portfolio of luxury properties across Belgium. Despite their strong offline reputation, they faced challenges optimizing their online presence and improving their website’s search engine rankings. They partnered with French SEO Services to overcome these hurdles for a comprehensive SEO audit, SEO consulting, and Google Ads management.


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Sotheby’s Brussels had a robust offline presence but needed help with its online visibility. Their website needed to be fully optimized for search engines, which affected their organic search rankings and overall digital footprint. They also needed an effective Google Ads strategy to reach a broader audience and drive more qualified leads to their website.


Technical SEO Audit

Our first step was to conduct a comprehensive technical SEO audit of the Sotheby’s Brussels website. This audit identified several areas for improvement:


  • Meta tags: We optimized the meta tags, including title tags and meta descriptions, to better reflect the content of each page and include relevant keywords.
  • Site structure: We improved the site’s structure to make it more user-friendly and easier for search engines to crawl.
  • Speed optimization: We implemented various techniques to improve the site’s loading speed, enhancing the user experience and positively impacting SEO.
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SEO Consulting

After the audit, we provided SEO consulting services to help Sotheby’s Brussels implement the recommended changes. This included:


  • On-page SEO: We optimized the website’s content to include relevant keywords, improving its visibility in search engine results.
  • Off-page SEO: We developed a strategy for building high-quality backlinks to the website, increasing its authority and rankings.
  • Local SEO: We optimized the website for local search, helping Sotheby’s Brussels reach its target audience in specific locations.

Google Ads Management

We also took over the management of Sotheby’s Brussels’ Google Ads campaigns. Our approach included the following:


  • Keyword research: We conducted thorough research to identify high-performing keywords that would attract qualified leads.
  • Ad creation: We created compelling ad copy and optimized landing pages to improve the click-through rate and conversions.
  • Bid management: We continuously monitored and adjusted bids to maximize the return on ad spend.
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Our comprehensive approach to SEO and Google Ads management led to significant improvements in Sotheby’s Brussels’ online visibility and performance:


  1. A 60% increase in organic traffic, demonstrating improved search engine rankings.
  2. A 25% increase in the click-through rate for Google Ads, indicating more effective ad copy and targeting.
  3. A 15% increase in conversions from organic and paid traffic shows a higher return on investment.

Our partnership with Sotheby’s Brussels demonstrates the power of a comprehensive and strategic approach to SEO and Google Ads management. By addressing technical issues, optimizing content, and managing effective ad campaigns, we significantly improved Sotheby’s Brussels’ online visibility, drove more traffic to their website, and ultimately contributed to their business growth.



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